Success of Threadless

When I heard Threadless in Professor Haff's seminar, I found the firm a good example of innovation. Although it is a web based retail company, it is far from those online apparel shopping ones. Its success has aroused my interest a great deal.

The t-shirts designs are uploaded and scored by the public on their website. Those who are interested in designing a t-shirt can have the chance to show their works and see how popular they are. It is a good way to let people have a space to not only display their creativity and talent in design but also make money and gain achievements from it.

From Threadless's view, they have saved the personnel and operational expenses on designers. In addition, it makes good use of crowd sourcing, gathers the intelligence from the masses, and sets up a good example of the business model. Its creative marketing and up-to-date designs are attractive to us as well. Most people are sick of wearing a t-shirt and meeting a person who's wearing the same one very often. Threadless provides the unique designs and limited amount of t-shirts to their customers and makes them special as well.

Threadless has been a brand which symbolizes fun, unique, and creativity. Its website is direct, simple and effective. Customers can view the latest designs on the homepage. The website design is easy and user friendly. This is also one of the primary factors to its success.













Reference:
http://www.threadless.com/
http://mmdays.wordpress.com/2007/10/14/threadless/